The Real Estate Marketing Toolkit – 37 Places to List a Home

Considering the beating many local real estate markets are taking right now, selling a home is more than putting a listing in the MLS; smart realtors are using a variety of synergistic sales strategies to ensure their clients’ homes sell relatively quickly, and for an attractive price.

That said, in a competitive marketplace it pays to utilize the most efficient marketing tools available. The Internet is certainly one of the most important lead generation tools we have, but after you’ve started your own Web site, it can be tough to know where to go from there. How can you get more exposure for your properties? Here are 37 places online where you can list a home–starting with a special category for those of us on a shoestring budget.

10 FREE Places to List a Home:

  1. – The internet’s greatest online classifieds site also does real estate. List your properties here and be exposed to one of the highest volume sites on the internet.
  2. – is designed for people with 1-50+ properties. Here you can list your properties and easily manage your portfolio from anywhere in the world with their web-based system.
  3. – is a site designed to connect buyers with sellers for free. The site has many great features for realtors, including the ability to list properties and tell buyers about your business.
  4. – lists realtors and properties by state and allows realtors to list properties for free. It is also a great place to find more information about the online real estate business.
  5. – is designed to provide a space where you can easily list your real estate property online for free. The site allows you to list and have full control over your listings for free.
  6. – is another free site that allows you to easily list your properties for a worldwide customer base. In just a few clicks you can have your listing up and running with detailed information and pictures.
  7. – allows you to create home pages that list the details of your business and properties that you have for sale. In addition to opening the doors to the international real estate market, the site also is listed on many city pages.
  8. – At you can list for free your homes with an easy to use self service listing or use their automatic listing and updating service. The site also offers unique listings by neighborhood in cities across the United States.
  9. – is a free site that allows agents to list as many properties as often as they want for free. The sites are grouped by states and can be viewed by the worldwide market of buyers for free.
  10. – offers free real estate listings grouped by state. It also provides insightful articles on the online real estate business that are updated regularly.

10 Places to List a US Homes:

  1. – is the second most visited real estate website and has nearly 5 million unique visitors each month. It provides detailed information on the real estate market, both local and online, as well as listing services for realtors.
  2. Yahoo! Real Estate – Yahoo! Real Estate offers realtors access to the Yahoo! Community and brand and provides home listing services that are listed and searchable by various detailed criteria.
  3. Wall Street Journal’s Real Estate – Wall Street Journal’s Real Estate page is the complete guide to the real estate business as only the Wall Street Journal can provide. It also allows realtors to advertise their properties targeted at the Journal’s audience of affluent readers.
  4. – is unique in that it is tailored to selling in specific local markets. Realtors can have their properties listed by city, neighborhood, or zip code.
  5. – has one of the most advanced search engines on the web for locating real estates. It has over 100 searchable fields that allow buyers to find listings quickly and efficiently.
  6. – allows realtors to advertise listings on their site, as well as to create an agent profile page with pictures, email links, and copies of posted ads. The site offers several payment plans to pay for their services.
  7. – provides the public with simple access to real-time real estate information and listing capabilities. Realtors can build a professional, customized ad in a matter of minutes that they can easily edit, activate, and de-activate from anywhere in the world.
  8. – connects all aspects of the real estate market in one site. It offers affordable, competitive rates for its user-friendly, state-of-the-art listings and more site.
  9. – is a site focused on unparalleled customer service, tools to assist realtors in listing property, and the latest technology to advertise properties to a national audience. The company started in 1984 as a marketing firm that specialized in networking for real estate brokers before getting into the online real estate business.
  10. – allows realtors to advertise individual properties, multiple listings, as well as links to their real estate business. The advertisements can include up to four photos, a written description of the property, and contact information for the realtor.

9 Places to List an International Home:

  1. – was launched in 1997 and has everything you need to learn about life overseas and the international real estate market. It allows realtors to list properties in countries all over the world, and provides potential buyers with detailed information on international living.
  2. – is a real estate platform, an international real estate for sale or real estate for rent listings directory. It presents over 100,000 properties for sale and properties for rent from all over the world in a well categorized through a user friendly website.
  3. – is a Las Vegas based company that is widely known as a leader in the international real estate market. It is a great site where buyers and sellers can connect and communicate and focuses on real estate in large cities all around the world.
  4. – offers a virtual meeting place for buyers and sellers of real estate around the globe. Its browsing services connect potential buyers to targeted properties, increasing the seller’s ability to make a sale.
  5. – tailors to international real estate sellers of all kinds. It is also a clearinghouse of information on the international real estate market.
  6. – is an international real estate advertising site that connects potential buyers to the most interesting properties in the world. It allows sellers to inexpensively list properties and reach the vast online market.
  7. – is a site that connects buyers and sellers of all types of international real estate online. The site offers users the ability to list and search for properties and then directly contact the seller to complete a transaction.
  8. International Listings – International Listings is a place to find and list luxury international homes for an inexpensive one-time fee. It allows the agent to display up to ten photographs of the interior and exterior of the property, use unlimited text and contact information, and to update the photos and texts at any time for free.
  9. connects buyers and sellers of condo properties on the world’s largest condo marketplace. They currently have more than 400,000 listings on the site located in over 70 countries around the world. also provides free listings to anyone who wants to place their listing for sale or for rent and offers special advertising solutions for agents and brokers.

5 Places to List a Vacation Home:

  1. – is a listing service that specializes in North American holiday and vacation properties. It was established in 1996 and provides a variety of listings to cater to almost every type of vacation property.
  2. – features vacation real estate in a wide variety of countries around the world for sale and for rent. It has several levels of property listings for competitive one-time fees.
  3. – is another site that allows buyers to directly contact sellers of vacation homes. The site currently generates an average of over 200 views per property per month.
  4. – allows buyers to search for properties based on location, type of property, whether it has a pool or not, and then directly deal with the seller. In a matter of minutes, sellers can list their properties for potential buyers.
  5. – is a vacation real estate listing site that focuses on mountain vacation properties. Its lists properties around the world and searchable by location and type.

4 Places to List a Luxury Home:

  1. – is an exclusive leader in the luxury real estate market. All listings are subject to approval by Luxury Real Estate, which is used by over 600 luxury real estate brokerages around the world.
  2. – allows members to place unlimited qualified listings on their site. This allows unparalleled exposure to affluent buyers and a real opportunity to capture a share of the luxury home market.
  3. – duPontRegistry caters to the fabulously wealthy who can afford gilded luxury homes. The company has published monthly magazines geared to the luxury lifestyle for twenty years and has become a recognized leader in the market.
  4. – accepts luxury home listings from full service brokers worldwide. Here you can showcase your luxury properties and gain international exposure to qualified affluent buyers.

Did you enjoy this article?



Subscribe to comments with RSS

  1. Anthony Longo
    August 24, 2007

    For US Condominiums you can post property on for free. Please add us to your site. Also we would be happy to add you to our blogroll. Let us know, Tony

  2. Carol Flammer
    August 26, 2007

    Great information! With more and more buyers shopping online it is important for agents to find new ways to promote homes online

  3. Patrick Bright
    August 28, 2007


    Thanks for the #1 International spot, but we sell everything! We wanted to be #1 everywhere!




  4. Hawaii real estate
    August 31, 2007

    Great list all in one place. Thanks

  5. Judith Clausen
    September 16, 2007

    Good piece for sellers who want to try to list their home themselves, and for listing agents who are looking for new places to advertise their listings.

  6. David Thomas
    September 16, 2007

    Fatastic list – a great resource!

  7. Rob Baldwin
    September 18, 2007

    What a treasure chest of info. Thanks for your efforts in putting this together.

  8. Jeff Dowler
    September 21, 2007

    What a great list of sites, for sellers who are unrepresented as well as listing agents. Thanks for sharing this.


  9. Carnival of Twenty Something Finances for September 27 | How I Save
    September 27, 2007

    […] Hagans presents The Real Estate Marketing Toolkit – 37 Places to List a Home posted at International Listings Blog, saying, “Thanks for your […]

  10. Veronica
    December 31, 2007


    I was impressed by your site and offerings. I was looking at some of the articles and it really impressed me. All I can say is congratulations on creating this site and what took you so long? I look forward to returning….

  11. John Maniec
    February 27, 2008

    thank you very much for the great variety of places to advertise homes. I deeply appreciate your generosity to share such important information.

  12. Ryan Ward
    March 05, 2008

    I think it’s become more and more important to be able to market listings on our own real estate websites.

  13. James
    July 22, 2008

    Don’t forget Properazzi for international listings (including US, UK, most of Europe and India) – the site currently covers more than 55 countries and over a dozen languages. It’s a great place to get in front of an international audience.

  14. Jacksonville FL Homes For Sale
    September 04, 2008

    This is an excellent list. Thank you.

  15. Online Listing Ideas for Agents | Atlanta Real Estate Forum
    October 21, 2008

    […] Listings has a Real Estate Marketing Toolkit with 37 Places to List a Home online. This is a great was for agents and marketing companies to get product online for low cost […]

  16. lawton apartments
    March 11, 2009

    it’s a good list.

  17. Jacksonville waterfront homes
    July 19, 2009

    Great list – it’s still good this year as well.

  18. atlanta foreclosures
    October 26, 2009

    great list – right now craigslist seems to be continuing to rule as far as free sites go

  19. Susan Baker
    February 22, 2010

    Hi, thanks for sharing this list of websites for real estate. It’s a great list but I think some of the websites are missing in here. Let’s take for example which is known for unique listings for Boston condos in local community but isn’t listed here. And, I think they are serving the seller/ buyer very well. They have a great, informative blog especially for people into sports or theater. I appreciate your effort putting together this list, thank you.

  20. Jacksonville Condo
    July 17, 2010

    Great list. A few I will start using and a few that should be added when you update the list for 2010.

  21. Bathroom
    August 17, 2010

    A really good list, just what I was looking for!

  22. Furnished Apartments and Corporate Housing Locator Service
    October 20, 2010

    Need short-term housing? We can help you locate it fast. Tap into our extensive network of temporary housing providers to locate furnished apartments in US and Canada.

  23. vinyl wall murals decal
    April 19, 2011

    I appreciate the work that you have put into this page. I also should say that the layout is nice.

  24. Lodjee Apartments Vacation
    May 08, 2011

    We hope you will enjoy our large list of holiday apartments and vacation rentals. All of our short term rentals are from private owners, but we manage their vacation apartments, which assures quality furnished apartments.

  25. Woodbridge For Sale
    May 26, 2011

    This collection of real estate marketing tools, sales training, lead generation strategies and techniques are for those proactive agents who want to take their careers to a higher level.

  26. Real Estate NJ
    May 27, 2011

    Properties are commonly advertised through real estate agent Web sites, Internet home search/listing services, classified advertising and real estate guides.

  27. 2mashaa
    June 13, 2011

    This article might be old but stll has alot of stuff in it.
    The relevance has not yet been lost

  28. Property Frankfurt
    July 12, 2011

    Great Post! Is this blog updated regularly? I’ll bookmark this site so I can get the best plumber in my place. Thank you.

  29. Real Estate Sites
    July 30, 2011

    Due to the economic downturn, the real estate market is currently brimming with quality properties that have been through default and foreclosure and are now being sold at previously unheard of discounts.

  30. Real Estate Sites
    July 30, 2011

    For buyers looking for any type of foreclosure, be it a private residence, community development, warehouse, office building or even open land,

  31. Escort bayanlar, eskort, bayan escort, escort ilan, bayan escort ilan, vip escort
    September 01, 2011

    thanks good share

  32. Transformers Games
    November 11, 2011

    as I website possessor I believe the written content here is rattling fantastic , thanks for your efforts.

  33. Vergie Pennella
    February 10, 2012

    Very efficiently written article. It will be valuable to anybody who usess it, including myself. Keep up the good work – i will definitely read more posts.

  34. Wave city Gaziabad
    April 19, 2012

    I like all comment is so nice.

  35. louse bait
    April 27, 2012

    Generally I do not read post on blogs, but I wish to say that this write-up very pressured me to try and do so! Your writing taste has been surprised me. Thanks, very nice post.

  36. gold prices today
    May 02, 2012

    I’ve been browsing on-line more than 3 hours these days, yet I never discovered any attention-grabbing article like yours. It’s pretty price sufficient for me. Personally, if all website owners and bloggers made excellent content as you probably did, the internet might be much more useful than ever before.

  37. Tisha Celedon
    May 07, 2012

    Read about gambling at:

  38. Adriatic real estate
    September 06, 2012

    Very good list, thank you!

  39. sam
    December 10, 2012
    another free site and you can syndicate your listing from there to about 10 other sites once you input your listing. totally FREE!

  40. Mumbai Escorts
    November 06, 2016

    What a great selection of blogs which are still very relevant

  41. Mumbai Escorts
    November 06, 2016

    Very good list, m impressed

  42. Mumbai Escorts
    November 06, 2016

    Thanks, very nice post.

  43. Mumbai Escorts
    November 06, 2016

    Great Post! Is this blog updated regularly?

  44. Mumbai Escorts
    November 06, 2016

    Great information!

  45. Mumbai Escorts
    November 06, 2016

    thank you very much for the great variety of places to advertise homes

  46. headaches
    March 14, 2017

    “Thanks for your advice on this blog. 1 thing I would choose to say is always that purchasing electronic products items through the Internet is not something new. Actually, in the past ten years alone, the marketplace for online electronics has grown a great deal. Today, you will find practically almost any electronic unit and other gadgets on the Internet, ranging from cameras and also camcorders to computer pieces and games consoles.”

  47. Best Garbage Disposal
    April 05, 2017

    You have made some good points here. This is a great information for me, I’ll share it on social media. Thank you for sharing this information with us.

Leave your comment